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Sample Cover Letter - Sales Related Disciplines


How to write a sales cover letter
highlighting achievements




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In our first sales cover letter sample, John Sinclair, an experienced Sales Manager, applies for a Director position. In the second sample cover letter, Sales Associate Jennifer Rodriguez applies for the vacant position of Sales Assistant Cover Letter.

The two example sales cover letters are constructed using the same letter writing rules and best practices. These rules apply equally when writing any cover letter for sales positions, including Sales Manager, Assistant, Associate, Executive or Representative positions. These rules are as follows:

Both sales cover letter examples are prepared using three relatively short paragraphs and are written in a confident, direct and upbeat manner. When preparing your own sales letters, you should write in the same manner using 3-5 paragraphs. In both letters, the candidates start by stating their interest in the job and go on to explain why they are suitable candidates for the positions.

The middle section of your sales letter is your opportunity to mention your current and previous job remit. In doing so, try to demonstrate us of relevant sales skills along with related achievements. This is exactly what both John Sinclair and Jennifer Rodriguez do in their respective sales cover letters. Jennifer Rodriguez goes on further to explain how her role as a Sales Associate has helped develop relevant sales and customer service skills.

Finally, it is important to close your letter positively by reaffirming your interest in the job and re-iterate your suitability for the post. This is exactly how our candidates conclude in the two letter examples below. John Sinclair goes one step further by showing he has performed prior research on the company and goes on to show enthusiasm at the prospect of working for the employer. All employers appreciate candidates who show an interest in working for them, so aim to research prospective employers before making your applications.

Both sales cover letter examples below can be used as templates to help you construct your own letters.




Example 1: Cover letter for Sales Director position

John Sinclair
160 Green Boulevard
Anytown
Post/zip code
[ Enter your telephone here ]
[ Enter your mobile here ]
[ Enter your Email here ]

[ Enter date here ]

Mrs Sarah Woodcock
Personnel Manager
ABCD Techno Systems
280 Technology Avenue
Any Town
CA 33333


Dear Mrs Woodcock,

Re: (Enter Position / Ref here)

I attach my resume for the vacant Sales Director position which seems an ideal prospect in view of my solid accomplishments in Sales covering twenty years during which I have amassed significant and progressive experience in high-tech telecommunication product sales and marketing. My accomplishments include establishing start-up companies, raising capital and successful launches of new high-tech telecommunication product lines along with successful recruitment and development of professional sales teams.

I am currently Sales Manager at ABCD Technical Products and have held the post for over eight years overseeing all sales and marketing operations, directing a team of 25 sales and marketing staff. In this role, I successfully introduced new product lines, increased sales by 40% and recruited / mentored successful sales teams. Prior to this I worked as Sales Manager at XYZ Technicals for seven years and successfully established a sales presence in both national and international markets.

I believe the vacant Sales Director position would utilize my considerable knowledge, expertise and contacts. Having researched your company, I am drawn to its rapid expansion plans and philosophy of rewarding hard work, success and talent. This is the type of enabling environment in which I believe I can advance my already successful career. Meanwhile, I look forward to hearing from you at your earliest convenience.

Yours sincerely,


John Sinclair







Example 2: Cover letter for Sales Assistant / Representative position

Jennifer Rodriguez
110 Golden Square
AnyTown
IN 55555
[ Enter your telephone here ]
[ Enter your mobile here ]
[ Enter your Email here ]

[ Enter date here ]

Mr Mark Jefferson
Personnel Manager
ABCD Retail Stores
580 Retail Boulevard
Any Town
IN 22222


Dear Mr Jefferson,

Re: (Enter Position / Ref here)

I am writing in response to the advertised Sales Assistant / Representative vacancy. I feel suitably qualified for the position, having gained solid experience in retail sales for over ten years. I now desire a fresh challenge and the possibility of progression within the field, to build upon the strong and highly relevant skills I have already attained.

I am presently Sales Associate within the Men's Casual Wear department at XYZ Kool Retails and have held this job for over eight years. I undertake extensive customer service within a high pressure environment, advising customers on appropriate merchandise. I also handle general queries, resolve customer complaints and establish good relations to improve customer retention, effectively resolving problems as they arise. I consistently meet and exceed my monthly sales target and have regularly been awarded regional top Salesperson of the Month commendation. Prior to this, I was Sales Representative at XYZ Retail Mart for three years and undertook similar tasks. My progressives sales experience has helped develop sound sales, negotiation and customer service skills, increasing my communication, interpersonal and team-working capabilities.

As a retail sales professional I am highly motivated, resourceful and resilient. I believe I am suitable for the position because I wish to utilise transferable sales and customer service skills I have amassed and develop new ones for long-term aspirations within the retail sales industry. The skills evident in my resume are highly relevant to the vacant Sales Assistant / Representative role and my confidence, enthusiasm and commitment would be hugely valuable to ABCD Retail Stores. I hope therefore on consideration of my resume you will be persuaded of my potential to perform well and make a real contribution as a member of ABCD Retail Stores. In the meantime, I look forward to hearing from you at your earliest convenience.

Yours sincerely,


Jennifer Rodriguez

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As already mentioned, both sales cover letter samples above can be used as templates for all sales disciplines. Simply edit and customize to suit your individual career profile. Be sure to appraise your sales CV to ensure it is of the highest quality in terms of presentation, conciseness and objectivity. If you require professional help, we can assist.

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SAMPLE COVER LETTER: SALES PROFESSIONALS IN ALL DISCPLINES