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Sample Marketing Cover Letter

How to write a marketing cover letter
highlighting achievements

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In the sample marketing cover letter below Janette Holcroft applies for a Marketing Director position and writes using three paragraphs. Well written marketing cover letters should be kept to 3-5 brief paragraphs and the rules governing Janette Holcroft's letter apply equally for all marketing related job applications including Marketing Manager, Director, Assistant, Executive or Internship positions.

The rules dictate that in the first paragraph, you explain why you feel you should be considered for the job. In the middle section of your letter, you should explain your current/previous remit and demonstrate use of relevant marketing skills. In the final paragraph, you conclude confidently by reaffirming your interest in the job and reiterate the reasons why you feel you are a suitable candidate.

Holcroft starts her letter in the right way, briefly explains her background and affirms her suitability, giving her experience and ability to strategize objectives into workable plans. In the middle section of her letter (second paragraph) Holcroft elaborates on her marketing career and highlights some of her achievements. In the final paragraph, she concludes by re-iterating her suitability and gives reasons.

A good cover letter for marketing job applications should follow these rules so try to adopt them when compiling your own letter. Remember to always begin and end your letters in an upbeat and confident manner. This sample can be used as a template cover letter for marketing related applications, irrespective of whether you are in senior management or a graduate entrant.

Sample cover letter: Marketing Director position

Janette Holcroft
140 Holland Avenue
Post/zip code
[ Enter your telephone here ]
[ Enter your mobile here ]
[ Enter your Email here ]

[ Enter date here ]

Mr Simon Hall
Personnel Manager
ABCD Telecom Systems
230 Telecom Boulevard
Any Town
Post/zip code

Dear Mr Hall,

Re: (Enter Position / Ref here)

I apply in writing for the vacant position of Marketing Director and attach my resume for your attention. I believe I am a suitable candidate for this position in view of my considerable experience in strategizing comprehensive expansions into new markets while able to consolidate established market positions within telecommunications in the Middle East region. I have amassed over seventeen years significant and progressive experience in marketing with solid expertise in market development, planning and segmentation. My skills also embrace brand rationalization, pricing and product definition. In addition to highly developed marketing expertise, I have developed a wealth of contacts within commerce and government in the Middle East which will prove useful to your organization.

Presently. I am Marketing Director at XYZ Global Telecoms' Cairo office and oversee a marketing team of 40 staff. I was instrumental in establishing a 20% market share of the mobile phone market from scratch over a four year period through aggressive strategizing, relation building and partnerships with various local stakeholders, including commercial and government bodies. Prior to this I was Marketing Manager at ABC Telecoms for five years where I directed sourcing of suitable license partners for our Brand Product Marketing and established key partnerships with top 30 licensees, accounting for 70% of our turnover in five Middle Eastern markets.

I am convinced my experience, expertise and strategic vision makes me a suitable candidate for the position and would like to take the opportunity to meet you to further elaborate on my career and achievements; and discuss the possibility of working as a member of your organization. Meanwhile, I will contact you next week to arrange a meeting. In the meantime if you wish to contact me I am available on 402-777-8883.

Yours sincerely,

Janette Holcroft

Professional cover letter and CV writing service

As previously mentioned, the above sample marketing cover letter can be used as a template to write your own letters. We always advise candidates seeking marketing cover letter examples to ensure their CVs are equally professional in presentation and objectivity. You should check and appraise your resume, making corrections where necessary. If you require professional assistance, we can assist you.

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